White Hat SEO vs. Black Hat SEO: What's the Difference? -SEO

             Difference between black hat SEO and white hat SEO is based on techniques which we used to improve our website's ranking and to get traffic from the search engine.

         Black hat SEO refers to techniques and strategies used to get higher rankings in search engine, and breaking the rules given by Google algorithm. Black hat SEO focuses just search engine to rank higher and it doesn't consider about clients for leads. Black hat SEO is commonly utilized by the individuals who are looking for a quick return on their site, instead of a long-term investment on their site. A few procedures utilized as a part of Black hat SEO include: keyword stuffing, hidden texts and links, link farming, and blog content spamming . Outcomes of Black hat SEO can bring about your site being restricted from a web index and de- indexed as a punishment for utilizing unethical techniques.

What Is Black Hat SEO?

· Unrelated keywords

· Content automation (in the body text or the comment section)

· Doorway pages

· Cloaking

· Invisible text or links

            White hat SEO refers to the utilization of methods and techniques that aims to target human when compare to a search engine ranking. The main focus of white hat technique is to get lead from their business. Strategies that are regularly used will be the part of white hat SEO which incorporate using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, back linking, link building as well as writing content for human readers. The individuals who utilize white hat SEO hope to make a long-term investment on their website, as the outcomes keep going quite a while.

White hat SEO techniques:

The main technique for white hat SEO is maintaining quality content for website.

· Quality content

· Effective keyword research

· Relevant Back links

· Internal Links

· Meta Description

Quality content

            Making quality content is vital in light of the fact that it demonstrates the web indexes that your website is extraordinary and suitable to show. Looking into keywords that are both short and long tail and are important to your site is important to do too. Make sure to incorporate keywords normally in headings, connect stay messages and page titles. Moreover, it is imperative to include new significant content frequently. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.

             The main differences will be black hat SEO is temporary result when Google algorithm gets updated website will be penalized while white hat technique will be the permanent result but it takes time to get top ranking in Google.